I've noticed a lot of crappy billboards lately. By crappy I mean completely unremarkable. You would think with all the technology we have at our disposal today they would be pretty cool, right? Nope. The only cool billoards I've seen are the digital ones in Times Square or the Vegas strip. All the ones in my city blend right into the background.

Why hasn't anyone integrated the same technology used for online advertising into these billboards? These things could (should) be context relative, or in this case "environmentally relative".

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Recently I read an article at Podcasting News about a company that is integrating iPods into their equipment. This is a very cool innovation, and yet I see where fitness centers and workout clubs can take it even farther. The equipment comes with LCD screens, so people can hook up the iPods to the screens and navigate the menu on a larger screen.



The company also offers several ways people can customize their workouts, which is pretty nice. I think video podcasts can actually add a lot of value to this innovation.



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The other day I was speaking with my Uncle Jack about our experiences with restaurant servers. Now, I speak with some knowledge on this matter as I was a server for a dozen or so years, and I have to tell you there are very few GREAT servers out there.

There ARE many very good servers, don’t get me wrong. Some of the skills a very good server must have are:

1. good sales skills (to increase check average)
2. ability to read people quickly (when to chat and when to leave guest alone)
3. multi-tasking/time management skills (6 tables or 15 people at a time)
4. good short term memory (what drinks go to which person?)

So what is the difference between a very good server and a GREAT server? Read More....

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